COMUNICARE L’ENERGIA
Per promuovere i capi di abbigliamento basati sulle proprietà della bioceramica all’interno di campagne pubblicitarie, social e packaging, è stato realizzato un intenso shooting fotografico con tema l’energia da “vedere”.
CLIENT
Back2you
SKILLS
Art direction, fotografia, brand communication, fashion design.
PHOTOGRAPHER
Silvia Pasquetto
![Back2you](https://www.jumper.it/wp-content/uploads/2021/09/back2you_2.jpg 2000w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_2-300x300.jpg 300w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_2-1024x1024.jpg 1024w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_2-150x150.jpg 150w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_2-768x768.jpg 768w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_2-1536x1536.jpg 1536w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_2-96x96.jpg 96w)
![Back2you](https://www.jumper.it/wp-content/uploads/2021/09/back2you_3_2.jpg 2000w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_3_2-300x300.jpg 300w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_3_2-1024x1024.jpg 1024w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_3_2-150x150.jpg 150w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_3_2-768x768.jpg 768w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_3_2-1536x1536.jpg 1536w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_3_2-96x96.jpg 96w)
COLORI FLUORESCENTI
Il messaggio studiato per questa comunicazione si basava su due elementi, il primo è stato l’uso di colori fluorescenti che sono stati usati per truccare la modella, per le riprese sono state utilizzate in studio speciali luci (lampade di Wood) in grado di evidenziare tutta la potenza di questi colori al buio creando delle scie luminose, successivamente sono state scattate in doppia esposizione le fotografie in luce flash per congelare la scena.
![Back2you](https://www.jumper.it/wp-content/uploads/2021/09/back2you_light3.jpg 2000w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_light3-300x300.jpg 300w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_light3-1024x1024.jpg 1024w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_light3-150x150.jpg 150w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_light3-768x768.jpg 768w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_light3-1536x1536.jpg 1536w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_light3-96x96.jpg 96w)
![Back2you](https://www.jumper.it/wp-content/uploads/2021/09/back2you_light1.jpg 2000w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_light1-300x300.jpg 300w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_light1-1024x1024.jpg 1024w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_light1-150x150.jpg 150w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_light1-768x768.jpg 768w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_light1-1536x1536.jpg 1536w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_light1-96x96.jpg 96w)
![](https://www.jumper.it/wp-content/uploads/2021/09/back2you_light2.jpg 2000w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_light2-300x300.jpg 300w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_light2-1024x1024.jpg 1024w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_light2-150x150.jpg 150w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_light2-768x768.jpg 768w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_light2-1536x1536.jpg 1536w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_light2-96x96.jpg 96w)
MOSSO CONTROLLATO
Altra scelta, per enfatizzare il messaggio energetico, tipico di questi speciali tessuti, è stata quella di utilizzare la tecnica del mosso controllato, utilizzando delle luci che sono state mosse in totale oscurità e poi sovrapposte, sempre in fase di ripresa, agli scatti in luce flash.
![Back2you](https://www.jumper.it/wp-content/uploads/2021/09/back2you_light4.jpg 2000w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_light4-300x300.jpg 300w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_light4-1024x1024.jpg 1024w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_light4-150x150.jpg 150w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_light4-768x768.jpg 768w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_light4-1536x1536.jpg 1536w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_light4-96x96.jpg 96w)
![Back2you](https://www.jumper.it/wp-content/uploads/2021/09/back2you_light6.jpg 2000w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_light6-300x300.jpg 300w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_light6-1024x1024.jpg 1024w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_light6-150x150.jpg 150w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_light6-768x768.jpg 768w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_light6-1536x1536.jpg 1536w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_light6-96x96.jpg 96w)
![](https://www.jumper.it/wp-content/uploads/2021/09/back2you_light5.jpg 2000w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_light5-300x300.jpg 300w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_light5-1024x1024.jpg 1024w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_light5-150x150.jpg 150w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_light5-768x768.jpg 768w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_light5-1536x1536.jpg 1536w, https://www.jumper.it/wp-content/uploads/2021/09/back2you_light5-96x96.jpg 96w)
Vèstiti di luce,
Vèstiti di energia.
![Back2you - Extraordinary Face](https://www.jumper.it/wp-content/uploads/2021/09/b2y_box_1-scaled.jpg 2560w, https://www.jumper.it/wp-content/uploads/2021/09/b2y_box_1-300x225.jpg 300w, https://www.jumper.it/wp-content/uploads/2021/09/b2y_box_1-1024x768.jpg 1024w, https://www.jumper.it/wp-content/uploads/2021/09/b2y_box_1-768x576.jpg 768w, https://www.jumper.it/wp-content/uploads/2021/09/b2y_box_1-1536x1152.jpg 1536w, https://www.jumper.it/wp-content/uploads/2021/09/b2y_box_1-2048x1536.jpg 2048w, https://www.jumper.it/wp-content/uploads/2021/09/b2y_box_1-150x112.jpg 150w)
![Back2you - Extraordinary Eyes](https://www.jumper.it/wp-content/uploads/2021/09/b2y_box_2-scaled.jpg 2560w, https://www.jumper.it/wp-content/uploads/2021/09/b2y_box_2-300x225.jpg 300w, https://www.jumper.it/wp-content/uploads/2021/09/b2y_box_2-1024x768.jpg 1024w, https://www.jumper.it/wp-content/uploads/2021/09/b2y_box_2-768x576.jpg 768w, https://www.jumper.it/wp-content/uploads/2021/09/b2y_box_2-1536x1152.jpg 1536w, https://www.jumper.it/wp-content/uploads/2021/09/b2y_box_2-2048x1536.jpg 2048w, https://www.jumper.it/wp-content/uploads/2021/09/b2y_box_2-150x112.jpg 150w)
![Back2you - Extraordinary Eyes](https://www.jumper.it/wp-content/uploads/2021/09/b2y_serum.jpg 1449w, https://www.jumper.it/wp-content/uploads/2021/09/b2y_serum-217x300.jpg 217w, https://www.jumper.it/wp-content/uploads/2021/09/b2y_serum-742x1024.jpg 742w, https://www.jumper.it/wp-content/uploads/2021/09/b2y_serum-768x1060.jpg 768w, https://www.jumper.it/wp-content/uploads/2021/09/b2y_serum-1113x1536.jpg 1113w, https://www.jumper.it/wp-content/uploads/2021/09/b2y_serum-150x207.jpg 150w)
![Back2you - Extraordinary Face](https://www.jumper.it/wp-content/uploads/2021/09/b2y_elixir.jpg 1454w, https://www.jumper.it/wp-content/uploads/2021/09/b2y_elixir-218x300.jpg 218w, https://www.jumper.it/wp-content/uploads/2021/09/b2y_elixir-744x1024.jpg 744w, https://www.jumper.it/wp-content/uploads/2021/09/b2y_elixir-768x1056.jpg 768w, https://www.jumper.it/wp-content/uploads/2021/09/b2y_elixir-1117x1536.jpg 1117w, https://www.jumper.it/wp-content/uploads/2021/09/b2y_elixir-150x206.jpg 150w)
Nel corso della collaborazione, abbiamo realizzato realizzato packaging e materiali promozionali per negozi e comunicazione tv, collaborato allo sviluppo del design di nuovi prodotti.